Tagline: Confidence in Motion
Subaru is luxury car brand
and forester is belonging to the family of SUV vehicle. There tagline is
“Confidence in Motion” means you can do anything or everything when using their
cars even when you are chased by a giant man eating creature also known as Titan.
Shingeki no Kyujin is a very famous anime in Japanese so they came up with the
strategy to make a advertising commercial where a forester is being chase by
titans. Since it’s very popular Japanese people will get their attention when
they heard about the anime.
We can see the video that
the car handles any types of obstacles like fast acceleration, running uphill
and rocky roads. They also show the safeness of the passenger inside of the
car. They highlights the features of the car in this commerncial.The medium
used of the commercial are aired in Japanese television and SNS to reach their
target market.
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