Friday 21 August 2015


Ariel - Better in 1 wash
https://www.youtube.com/watch?v=kaph0dpUa-w
Nowadays, Ariel is one of the best laundry detergent here in the Philippines made by Protector & Gamble Company.Ariel also invest in their advertising campaign. Ariel has a lot of commercials but each this commercials has a factor to focus. In this commercial they focus on whitening power  of Ariel that can remove any tough stains. The techniques use is this commercial is testimonial cos they use one the most influential celebrity endorser  Kris Aquino and also sister of current Pres. Benigno Aquino. In the commercial they show a long white cloth put in mud and chocolate, then they make a comparative testing in both detergent in front of many people. Ariel claim that they can clean a dirty clothes in one wash compare to brand x who cant even after 3 washes. This type of commercials is very simple, plain and their target audiences is universal. The messages of this commercial a new level up Ariel detergent better tough sustain removal in one wash.The medium used of the commercials are recently aired in Philippine television reach their target markets.

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