Proudly Kuripot, Proudly ariel
People nowadays are computing, evaluating and comparing of products that has same purpose for their specific needs. They are looking and comparing product brands which is give the most of benefits and fit for budget. Like what i said last time, ariel has different type of commercial to focus. In this commercial they focus on price which is related to their tagline "Proudly Kuripot". This type of advertising is competitive since they compare the price of ariel to brand x. The message of the commercials is that you can have a bigger savings in the long run because of high quality compare to brand x that you need to buy more and more which is very costly.
Since Ariel is product of Protector & Gamble Company, (one the biggest company in the Philippine) they can hire a well known endorser and one of the best talk show host in the country no other than Boy Abunda (Testimonial Techniques). The target market for this commercials are the smart mother or the one who making the budget for the family. The medium used of the commercials are recently aired in Philippine television reach their target markets.
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