Michael V. Joy Commercial

https://www.youtube.com/watch?v=bagcQ_jugks

One of the best dish-washing liquid in the Philippines. Joy is another product of manufactured by Gamble and Protector and major brand of dish-cleaning detergent product made by U.S.-based personal and cleaning products. In this commercials they show a lot of feature of the product can do. First, its quality the cleaning power of product can do and second is its price for only Php10 and they made the commercial more attractive by having a creative jingle.

We can see in the commercial that the Joy can last up to 2 weeks by having the right blend in very affordable price. In first part mothers didn't convinced that Joy can do that. Bitoy show in the right blend with water joy is still have the cleaning power that wash out all types of grease for 14 families representing for 2 weeks that connected to their tagline: "Sa tamang timpla, dalawang linggo aabot din". They use testimonial technique by having a of the best comedian nowadays Michael V. The theme, words and colors they use is very easy to catch and it has joyful aura.

The target market for this commercials are the smart mother or the one who making the budget for the family. The medium used of the commercials are recently aired in Philippine television reach their target markets.

KitKat Print Advertising
Tagline: Have a break, have a KitKat

Everyone around the world loves sweets and chocolates, even the people who cant eat because of health problems they still want it. They say when you eat chocolate your mood become stable, relax and happy. Its not surprising if all of us know one of the favorite chocolate "KitKat". Kit Kat is a chocolate-covered wafer biscuit bar confection created by Rowntree's of York, England, and is now produced globally by Nestlé. 

We can see in the prints ad a man is taking a break from his work, his eating a kitkat chocolate while reading a newspaper in top a ladder. The message of the their 47 year old slogan/tagline :have a break, have a kitkat" is they are telling you that nothing is important than a kitkat break. 

The theme, color(red and white) even the tagline they using is consistent and similar to other promotional tool they using. The advertising techniques they use in this print ad is plain folks because of  ordinary worker taking a break and sitting in ladder. The medium use since it a print ads is billboards, poster or signs.