Tagline: Have a break, have a KitKat
Everyone around the world loves sweets and chocolates, even the people who cant eat because of health problems they still want it. They say when you eat chocolate your mood become stable, relax and happy. Its not surprising if all of us know one of the favorite chocolate "KitKat". Kit Kat is a chocolate-covered wafer biscuit bar confection created by Rowntree's of York, England, and is now produced globally by Nestlé.
We can see in the prints ad a man is taking a break from his work, his eating a kitkat chocolate while reading a newspaper in top a ladder. The message of the their 47 year old slogan/tagline :have a break, have a kitkat" is they are telling you that nothing is important than a kitkat break.
The theme, color(red and white) even the tagline they using is consistent and similar to other promotional tool they using. The advertising techniques they use in this print ad is plain folks because of ordinary worker taking a break and sitting in ladder. The medium use since it a print ads is billboards, poster or signs.
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