Michael V. Joy Commercial

https://www.youtube.com/watch?v=bagcQ_jugks

One of the best dish-washing liquid in the Philippines. Joy is another product of manufactured by Gamble and Protector and major brand of dish-cleaning detergent product made by U.S.-based personal and cleaning products. In this commercials they show a lot of feature of the product can do. First, its quality the cleaning power of product can do and second is its price for only Php10 and they made the commercial more attractive by having a creative jingle.

We can see in the commercial that the Joy can last up to 2 weeks by having the right blend in very affordable price. In first part mothers didn't convinced that Joy can do that. Bitoy show in the right blend with water joy is still have the cleaning power that wash out all types of grease for 14 families representing for 2 weeks that connected to their tagline: "Sa tamang timpla, dalawang linggo aabot din". They use testimonial technique by having a of the best comedian nowadays Michael V. The theme, words and colors they use is very easy to catch and it has joyful aura.

The target market for this commercials are the smart mother or the one who making the budget for the family. The medium used of the commercials are recently aired in Philippine television reach their target markets.