Michael V. Joy Commercial

https://www.youtube.com/watch?v=bagcQ_jugks

One of the best dish-washing liquid in the Philippines. Joy is another product of manufactured by Gamble and Protector and major brand of dish-cleaning detergent product made by U.S.-based personal and cleaning products. In this commercials they show a lot of feature of the product can do. First, its quality the cleaning power of product can do and second is its price for only Php10 and they made the commercial more attractive by having a creative jingle.

We can see in the commercial that the Joy can last up to 2 weeks by having the right blend in very affordable price. In first part mothers didn't convinced that Joy can do that. Bitoy show in the right blend with water joy is still have the cleaning power that wash out all types of grease for 14 families representing for 2 weeks that connected to their tagline: "Sa tamang timpla, dalawang linggo aabot din". They use testimonial technique by having a of the best comedian nowadays Michael V. The theme, words and colors they use is very easy to catch and it has joyful aura.

The target market for this commercials are the smart mother or the one who making the budget for the family. The medium used of the commercials are recently aired in Philippine television reach their target markets.

KitKat Print Advertising
Tagline: Have a break, have a KitKat

Everyone around the world loves sweets and chocolates, even the people who cant eat because of health problems they still want it. They say when you eat chocolate your mood become stable, relax and happy. Its not surprising if all of us know one of the favorite chocolate "KitKat". Kit Kat is a chocolate-covered wafer biscuit bar confection created by Rowntree's of York, England, and is now produced globally by Nestlé. 

We can see in the prints ad a man is taking a break from his work, his eating a kitkat chocolate while reading a newspaper in top a ladder. The message of the their 47 year old slogan/tagline :have a break, have a kitkat" is they are telling you that nothing is important than a kitkat break. 

The theme, color(red and white) even the tagline they using is consistent and similar to other promotional tool they using. The advertising techniques they use in this print ad is plain folks because of  ordinary worker taking a break and sitting in ladder. The medium use since it a print ads is billboards, poster or signs.

Proudly Kuripot, Proudly ariel

https://www.youtube.com/watch?v=VycHUukVcl0

People nowadays are computing, evaluating and comparing of products that has same purpose for their specific needs. They are looking and comparing product brands which is give the most of benefits and fit for budget. Like what i said last time, ariel has different type of commercial to focus. In this commercial they focus on price which is related to their tagline "Proudly Kuripot". This type of advertising is competitive since they compare the price of ariel to brand x. The message of the commercials is that you can have a bigger savings in the long run because of high quality compare to brand x that you need to buy more and more which is very costly.

Since Ariel is product of Protector & Gamble Company, (one the biggest company in the Philippine) they can hire a well known endorser and one of the best talk show host in the country no other than Boy Abunda (Testimonial Techniques). The target market for this commercials are the smart mother or the one who making the budget for the family. The medium used of the commercials are recently aired in Philippine television reach their target markets.

Ariel - Better in 1 wash

https://www.youtube.com/watch?v=kaph0dpUa-w
Nowadays, Ariel is one of the best laundry detergent here in the Philippines made by Protector & Gamble Company.Ariel also invest in their advertising campaign. Ariel has a lot of commercials but each this commercials has a factor to focus. In this commercial they focus on whitening power  of Ariel that can remove any tough stains. The techniques use is this commercial is testimonial cos they use one the most influential celebrity endorser  Kris Aquino and also sister of current Pres. Benigno Aquino. In the commercial they show a long white cloth put in mud and chocolate, then they make a comparative testing in both detergent in front of many people. Ariel claim that they can clean a dirty clothes in one wash compare to brand x who cant even after 3 washes. This type of commercials is very simple, plain and their target audiences is universal. The messages of this commercial a new level up Ariel detergent better tough sustain removal in one wash.The medium used of the commercials are recently aired in Philippine television reach their target markets.

McDonalds Philippines Selfie Lolo Commercial 2014

https://www.youtube.com/watch?v=QuKWEkG6sF0

Another successful TV commercial from Mcdo. Nowadays, everyone knows Mcdo even our grandfather who is coincide with the trends such latest phone and gadgets, mono-pod, trending activities and even love life. In this commercial show a old people can still doing things that teenager can.

In my recent post i said that McDonald commercial has consistent theme which is family relatives and friends. The strategy in this commercial show friendship even how many decades past they still friends and one of their meeting place is in McDonald. The message of the commercials you can do everything and anything you want even when you get older as long as you are believing in yourself. Like whats we see in the commercials, 2 old people chatting to each other, one tells that he run almost 2 kilometers and other one has a latest wristwatch that can detect blood pressure. And the last holds a mono-pod and taking a selfie with coke float, after that a old women fall out for him and their taking a selfie like others teenagers did. They say everything will last as long as you taking care of it like friendship. The medium used of the commercials are recently aired in Philippine television reach their target markets.

Nino and Alonzo Muclach (Mcdo Commercials)

Today McDonald is one of the biggest company in the fast food industry. Its more than 100 branches all over the country. Also McDonald invests in their advertising campaign such as TV commercials. We all know that one the best tv advertising in fast food industry is Mcdo. We see in all McDonald Commercials like Jollibee there is a consistency in there theme which is family, relatives and friends.

In this video titled "Reminder" its show a father and son relationship. His son made a lot of video insert in all stuff of his father that he wants a Chicken Mcdo when he go home.  The message of this messages of this commercials is one of the best way to your child happy is a home coming treat of chicken Mcdo. The strategy show relationship with father and son and showing that eating with someone you love make feel so comfortable, joyful and sharing a happiness.

They also show the crunchiness, juiciness of chicken Mcdo fits for sharing to the one you love connected to their tagline "love ko to". The medium used of the commercials are recently aired in Philippine television reach their target markets.

https://www.youtube.com/watch?v=kyvvqIlhCP8

Cornetto TV Commercial

Cornetto is a branded frozen dessert cone from milk-based ice cream to vegetable fat -based dessert manufactured by Unilever. Since many Filipino loves sweets and frozen desert, it is not surprising that its  popular in the masses. The strategy shows is the funny commercials type, what your 20php can do to get the attention of the girl you you like. He tried to give the girl a balloon made in gum but i think its the worst thing you can do for a girl and that scene is for to get the attention of the viewers. In the commercial also show the tasty and flavorful combination of ube and creamy keso. #Ubebeiloveyourway

The messages in this commercials is that you don't need to be rich or expensive things to make a women happy. You just need to be yourself, practical and 20php to go out with the girl you like. The medium used of the commercial are aired in Philippine television and SNS such facebook page, instagram, twitter, website and etc. to reach their target market.

https://www.youtube.com/watch?v=wBa4y1HBrBQ

Subaru Forester X Shingeki no Kyujin Commercial

Subaru Forester X Shingeki no Kyujin Commercial

Tagline: Confidence in Motion

Subaru is luxury car brand and forester is belonging to the family of SUV vehicle. There tagline is “Confidence in Motion” means you can do anything or everything when using their cars even when you are chased by a giant man eating creature also known as Titan. Shingeki no Kyujin is a very famous anime in Japanese so they came up with the strategy to make a advertising commercial where a forester is being chase by titans. Since it’s very popular Japanese people will get their attention when they heard about the anime.

We can see the video that the car handles any types of obstacles like fast acceleration, running uphill and rocky roads. They also show the safeness of the passenger inside of the car. They highlights the features of the car in this commerncial.The medium used of the commercial are aired in Japanese television and SNS to reach their target market.